The Wolf & Our Guiding Principles

Wolf Drawing Wolf

Inspired by the ways of the wolf, Wolf Coffee adheres to a philosophy of:

  • Mutual Respect
  • Communication
  • Training/Nurturing
  • Participation


Our name and guiding principles are based on the wolf, a highly social animal whose survival depends on the individual effort and cooperation of every member of the wolf pack.

The pack is a family-oriented social structure, in which the hierarchy neutralizes aggression, reduces conflict and promotes social order. All of a pack's adults help to care for young pups by bringing them food and watching them while others hunt.

Wolves are legendary because of their spine-tingling howl, which they use to communicate. They communicate with each other more by harmony and integration rather than by aggression and submission.

In the lower 48 states, gray wolves were hunted to near extinction. Their numbers have rebounded due to conservation and reintroduction efforts.