The Wolf...Our Guiding Principals

Wolf Coffee adheres to a philosophy of:

• Mutual Respect
• Communication
• Training/Nurturing
• Cooperation

Our name and guiding principles are based on the wolf, a highly social animal whose survival depends on the individual effort and cooperation of every member of the wolf pack.

The pack is a family-oriented social structure, in which the hierarchy neutralizes aggression, reduces conflict and promotes social order. All of a pack's adults help to care for young pups by bringing them food and watching them while others hunt.

Wolves are legendary because of their spine-tingling howl, which they use to communicate. They communicate with each other more by harmony and integration rather than by aggression and submission.